{"id":4486,"date":"2026-01-07T21:46:06","date_gmt":"2026-01-07T20:46:06","guid":{"rendered":"https:\/\/dev.bertakomm-v3.berta-bewegt.ch\/?post_type=angebot&p=4486"},"modified":"2026-01-14T15:59:53","modified_gmt":"2026-01-14T14:59:53","slug":"public-affairs-et-lobbying","status":"publish","type":"angebot","link":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/","title":{"rendered":"Public Affairs et Campaigning"},"content":{"rendered":"\n
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Les dynamiques politiques et sociales influencent directement les organisations. Ensemble, nous identifions les parties prenantes cl\u00e9s, analysons le cadre et d\u00e9veloppons des concepts qui positionnent durablement vos int\u00e9r\u00eats. Au Parlement, dans l\u2019administration ou aupr\u00e8s du public : nous construisons des dialogues de fa\u00e7on structur\u00e9e, accompagnons vos campagnes et renfor\u00e7ons votre visibilit\u00e9. Qu\u2019il s\u2019agisse du niveau local, cantonal ou national \u2013 \u00e0 tous les niveaux du f\u00e9d\u00e9ralisme \u2013 nous vous aidons \u00e0 porter vos enjeux avec impact.<\/p>\n <\/div>\n\n <\/div>\n <\/section>\n \n\n\n\n\n\n\n\n

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\n Positionnement & Messages <\/h3>\n <\/div>\n \n \n
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Nous \u00e9laborons des messages cl\u00e9s et des argumentaires qui convainquent dans les d\u00e9bats politiques et les discussions publiques.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n Conseil strat\u00e9gique & Gestion de projets <\/h3>\n <\/div>\n \n \n
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Nous analysons les processus politiques et menons vos projets avec rigueur, de l\u2019id\u00e9e initiale \u00e0 la r\u00e9alisation.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n Lobbying <\/h3>\n <\/div>\n \n \n
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Nous identifions les acteurs cl\u00e9s et structurons un dialogue cibl\u00e9 avec les d\u00e9cideurs et les stakeholders strat\u00e9giques. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n Monitoring & Analyse <\/h3>\n <\/div>\n \n \n
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Nous suivons les proc\u00e9dures l\u00e9gislatives, les interventions politiques et les d\u00e9bats publics et fournissons des bases pour \u00e9clairer vos d\u00e9cisions.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n\n\n\n\n

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Bureau Berne<\/p>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n\n\n\n\n

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\n Campagnes politiques <\/h3>\n <\/div>\n \n \n
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Nous faisons entendre votre voix dans le d\u00e9bat public, mobilisons les soutiens et cr\u00e9ons une visibilit\u00e9 strat\u00e9gique dans les d\u00e9bats politiques.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n Identit\u00e9 visuelle & Sujets de campagne <\/h3>\n <\/div>\n \n \n
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Des id\u00e9es fortes, des visuels percutants et des messages coh\u00e9rents: nous cr\u00e9ons une campagne reconnaissable et fa\u00e7onnons son identit\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n Contenus & Storytelling <\/h3>\n <\/div>\n \n \n
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Qu\u2019il s\u2019agisse de textes, d\u2019infographies ou de vid\u00e9os : nous rendons les th\u00e8mes complexes compr\u00e9hensibles et tangibles \u2013 pour les m\u00e9dias, le monde politique et le grand public.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n

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\n R\u00e9seaux sociaux & Communaut\u00e9 <\/h3>\n <\/div>\n \n \n
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Nous d\u00e9veloppons des contenus et formats pour les r\u00e9seaux sociaux, planifions les processus \u00e9ditoriaux et accompagnons les \u00e9changes avec votre communaut\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n\n","protected":false},"featured_media":0,"template":"","class_list":["post-4486","angebot","type-angebot","status-publish","hentry"],"acf":[],"yoast_head":"\nPublic Affairs & lobbying \u2013 une repr\u00e9sentation efficace | BERTAKOMM<\/title>\n<meta name=\"description\" content=\"S\u2019adresser efficacement au monde politique et au public : BERTAKOMM vous accompagne en affaires publiques, gestion des parties prenantes et lobbying.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Affairs et Campaigning\" \/>\n<meta property=\"og:description\" content=\"S\u2019adresser efficacement au monde politique et au public : BERTAKOMM vous accompagne en affaires publiques, gestion des parties prenantes et lobbying.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/\" \/>\n<meta property=\"og:site_name\" content=\"BERTAKOMM\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T14:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bertakomm.ch\/wp-content\/uploads\/2025\/05\/Abstimmungsurne-Orange-600x315.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Public Affairs & lobbying \u2013 une repr\u00e9sentation efficace | BERTAKOMM","description":"S\u2019adresser efficacement au monde politique et au public : BERTAKOMM vous accompagne en affaires publiques, gestion des parties prenantes et lobbying.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/","og_locale":"fr_FR","og_type":"article","og_title":"Public Affairs et Campaigning","og_description":"S\u2019adresser efficacement au monde politique et au public : BERTAKOMM vous accompagne en affaires publiques, gestion des parties prenantes et lobbying.","og_url":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/","og_site_name":"BERTAKOMM","article_modified_time":"2026-01-14T14:59:53+00:00","og_image":[{"url":"https:\/\/bertakomm.ch\/wp-content\/uploads\/2025\/05\/Abstimmungsurne-Orange-600x315.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/","url":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/","name":"Public Affairs & lobbying \u2013 une repr\u00e9sentation efficace | BERTAKOMM","isPartOf":{"@id":"https:\/\/bertakomm.ch\/#website"},"datePublished":"2026-01-07T20:46:06+00:00","dateModified":"2026-01-14T14:59:53+00:00","description":"S\u2019adresser efficacement au monde politique et au public : BERTAKOMM vous accompagne en affaires publiques, gestion des parties prenantes et lobbying.","breadcrumb":{"@id":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bertakomm.ch\/fr\/offre\/public-affairs-et-lobbying\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bertakomm.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Angebote","item":"https:\/\/bertakomm.ch\/angebot\/"},{"@type":"ListItem","position":3,"name":"Public Affairs et Campaigning"}]},{"@type":"WebSite","@id":"https:\/\/bertakomm.ch\/#website","url":"https:\/\/bertakomm.ch\/","name":"BERTAKOMM","description":"Strategisch. 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